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Posts tagged “fragrance industry

Perfumer of the People

My current Perfume as Practice solo exhibition is open at Asylum Gallery, Wolverhampton, until 29th June. As you may know, I theme my Perfume as Practice exhibitions around specific themes. Doing so allows me to respond to spaces and place perfumery in different contexts, reveling the capacity scent has to accommodate contemporary art concepts. It also allows me to play with a fragrance industry convention of unveiling a themed or seasonal collection.

The theme for my Wolverhampton show is ‘Protest’, which has been a tricky subject to frame Perfume as Practice around. Initial thoughts revolved around historical uses of scent to as a means of controlling groups of people. However, this would place scent in a somewhat negative light, and if Perfume as Practice is about one thing, it’s about highlighting how perfume can unify and bolster creative communities when considered as an artform. With this in mind – and considering how protests bring people together in an act of unity – I decided to take the opportunity of utilising ‘protest’ to place perfumery in a positive light; revealing it’s capacity for community spirit, peace, empowerment and agency.

I’ve also used the exhibition as an opportunity to re-brand my image a little. You see, Perfume as Practice has always attempted to demystify the perfume making process; allowing it to be regarded not merely as a luxury commodity, but as a tool of expression that can give others a voice. Perfume is power, and I want to shout about it; as a Perfumer of the People.

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